YouTube Convention Booth

What would a booth that features YouTube look like at a trade show in the near future? Come and have a look!

Here, you will receive a series of immersive, seamless experiences and become even more obsessed with YouTube.

The Sprout

Secondary Research

Even though most people might already know that YouTube is a popular video-sharing platform, I still went a step back and conducted some company research. To better understand my client and create a space that fits the characteristics and core values of the company, I went from the company brand, culture, goals, to its audiences. I also investigated its competitors and similar company brands in the field, such as Vimeo, Flickr, Netflix, Hulu, and more.

Through my research, I learned that YouTube makes most of its profit from ads and partnerships with Youtubers and brands. Most videos on the platform are user generated or corporated. Therefore, although it seems like there is no more need for YouTube to promote itself because nearly everyone knows it, there is still an opportunity to focus on maintaining relationships with viewers and attracting potential partnerships with new-born YouTubers. 

The Stem

Sketching + Prototyping

After having a general direction and purpose, I went on with more detailed planning of the given space. I divided the convention space into three main sections: reception, activity/demonstration, and lounge/communication spaces. I sketched out the idea of turning the demonstration section into a video booth, where each attendee has the opportunity to experience the feeling of “being a YouTuber.” I also realized that inviting famous YouTubers and possibly celebrities to give speaker talks in the lounge area is a great way to attract people and increase the participants.

I referenced my concept sketches to lay out a floor plan and build a visualization of the convention space in Rhino 3D. Then, I rendered the environment in KeyShot and Photoshop for a better representation of the designed space.